AntiFrAgile Day Twin Cities

Riffing off last year’s feedback, AntiFragile Day sessions will focus on measurable impact supported by pragmatic and lightweight processes.  The conference well be a dogma-free event, accelerating learning through story telling and intentional diversity.  
All conference profits will go to help people in Bolivia via Mano a Mano (


Nine years of continuously learning, improving and expanding


Experienced speakers with rich stories to tell, they’ll dump the dogma and tell it like it is: the good, the bad and the difficult.
  • MC Legault

    Holding a bachelor’s degree in communications, Marie-Christine is a buzz manager using many Anglicisms. She is an ardent fan of building relationships and communications. She has 20 years of street-smart marketing and advertising experience for national and international companies (GE, Quebecor World, Cadbury, Royal Canadian Mint, Hyundai, Nestlé, Pepsi, Lancôme, Robert Mondavi Wines, Crayola, Disney…).She aims to spread the Agile message and promote Pyxis… via coaching, events, new products and training. 

    Session: Agile is People & Business!

  • Alexandre Freire

    Alex really believes in agile principles, so much so he uses them in his personal life. He is committed to constantly improving how Industrial Logic delivers value to its customers. He is a programmer, coach, scientist, student and teacher who loves to push boundaries.  Navigating from the very technical work to management and strategy, he’s interested in everything necessary to deliver quality software to solve clients’ real world problems and helps provide the tools needed to create a pathway to excellence. 

    Session: Enabling Awesome Engineering Teams

  • Tricia Broderick

    Passionately focused on the facilitation of high-performance software development environments, Tricia Broderick brings seventeen years of experience including the last seven years of focus with an Agile mindset.  She leverages and openly shares work experience stories and examples to inspire people, especially managers and leaders to reach new heights through continuous reflection, both as individuals and as members of innovative teams.  Tricia is a highly experienced leader, coach, mentor, trainer, and speaker. 

    Session: The Importance of Experience

  • Golda Sahayam

    Golda Sahayam has been a professional in the software development industry since 1994. Since 2007, she has been helping teams at Whole Foods Market evolve away from a waterfall ‘no changes’ culture to a culture of agility, and anti-fragility. It wasn’t until 2010 that she realized that what she had been doing was based on lean principles. Since then, she has helped formalize Agile practices and roles at Whole Foods Market, where she is currently responsible for software delivery for Enterprise Business Systems. 

    Session: Antifragile Leadership Practices at Whole Foods

  • Mike Carey

    Mike is a Technical Delivery Manager with Walmart Labs – Washington, D.C. who is passionate about helping individuals, teams, and enterprises realize their potential. Over his almost decade of experience with Walmart Labs, he’s been a Java Engineer, Scrum Master, Agile Coach, and Delivery Manager. He’s a believer that tech, talent, culture, and process are all critical to get right for a product team to truly thrive.

    Session: The Benefits of ReST Done Right

  • Esra Kucukciftci

    Esra is the Founder of Pricing Innovations where she focuses on translating product success into business success. Esra’s experience has spanned everything product – product development, product management, product launches, and product marketing. Informed by all four of those disciplines, she found pricing and monetization to be the most fascinating and overlooked areas of them all. Before founding Pricing Innovations, Esra has worked for Facebook, Amazon, and SAS.

    Session: The Smart Business of the Smart Things

  • Anne Steiner

    Anne is a product geek, coach, and influencer who guides companies in introducing respectful change. She leads teams in incorporating agile practices that improve quality and customer satisfaction while not adding superfluous process. In her role at DevJam, she helps teams discover, define, and build products in a better way, specializing in leading teams through the process of taking an abstract vision and breaking it down into something that is understood, actionable, and incrementally adds value.

    Session: What’s in it for you, product managers?

  • Daniel Walsh

    Founder of nuCognitive, LLC. with more than 20 years of engineering and product development experience. Daniel has dedicated his career to accelerating business results and cultivating work environments where employees thrive. He does this through theory-informed practices from Lean, Agile, Design Thinking, and Complex Systems Management. He has coached and mentored small startup teams and senior leader staffs of global corporations on how to transform their business and culture. 

    SessionAgile in Context – How to Improve Agile Development Using the Cynefin Framework

  • Dallas Hinesly

    Dallas Hinesly is an Enterprise Coach at Whole Foods Market, focusing on organizational agility. She coaches a variety of teams to work with more agility. She provides guidance to executives and senior leaders on how to transform themselves and their organizations to work more effectively using Agile principles. Her coaching has enhanced agility across many teams including HR, Accounting and Technology.  Her success has made her the sought-out resource for teams and leaders wanting to enhance their agility. 

    Session: Antifragile Leadership Practices at Whole Foods

  • David Hussman

    David has spent the last 15 years coaching agility and producing products for companies of all sizes around the world. David’s coaching is non-dogmatic and pragmatic. His focus on getting to know project communities helps him introduce lean processes that help teams measure and learn. David spends most of his time with teams, helping them create and validate product ideas by blending discovery and delivery tools. David also mentors leadership teams, helping them foster innovation that provides a competitive edge.

    Session: Agility Today: Those Who Forget the Past …

  • Lasse Koskela

    Lasse Koskela is a VP of Engineering at Reaktor, a strategy, design, and engineering company. Born in Helsinki and living in New York, he consults product management and software development teams, helps Reaktor and client teams build successful products, occasionally teaches Scrum as a recovering Certified Scrum Trainer, and aims to facilitate learning and wellbeing around him. His experience with applying agile methods spans the past 15 years of his career–with varying success–and he’s become convinced that the “Ri” in Shu-Ha-Ri is a wormhole leading back to “Shu”.

    Session: GET OFF MY LAWN! The degeneration of modern agile software development.

  • Kevin Burns

    Kevin is a lean and agile product development coach with a passion for helping teams turn their product ideals into implementations that wow their users and customers. He’s been helping teams think different about their flow and how they measure success for over twenty years.  Kevin’s love for coaching and teaching came from his Peace Corps service in the 90’s. Today, Kevin is still trying to work-himself-out-of-a-job by coaching product teams to continuously learn and by focusing team success in terms of the beneficial impacts and outcomes they’re trying to achieve for their users, customers, and stakeholders. 

    Session: How Do We Know We’re Delivering Quality, Value, and Making a Difference?

  • Patrick Szalapski

    Patrick Szalapski has loved making software since his first MS-DOS batch files improved the UX on his mom’s 286. After turning pro, he has been coding, whiteboarding, discussing, arguing, introspecting, pontificating, and improving around sites and services for sixteen years.  Currently, he is a senior developer, tech lead, and Agile coach at General Mills, a father of twins, and a husband.

    Session: Tweaking Scrum

  • Priya Senthilkumar

    Priya, a Platform leader at Pearson VUE, leads a group of talented individuals who work in a fast paced, changing environment to deliver client solutions and strategic road map initiatives. She spent the last few years on a journey towards agility in her organization with support from DevJam. She has around 20 years in technology, Bachelors in Computer Engineering and an MBA with focus in Management.

    Session: A Journey Towards Stable Agile Team Delivery in a Complex Environment

  • Chris Shinkle

    Chris Shinkle is an thought leader and instigator of continuous improvement at SEP (Software Engineering Professionals).  He introduced and guided SEPʼs adoption of Agile software development practices in 2004 followed by Lean and Kanban in 2007. He has used these methods to deliver large, complex projects, including a military aircraft engine monitoring systems and FDA-regulated patient monitoring system. 

    Session: Using Behavioral Design to Build a Better Backlog

  • Steven Jaccaud

    Steve Jaccaud (aka “Jacco”) is a musician, speaker, video game industry veteran, mentor, rabble rouser and currently a team coach at Spotify’s R&D labs in Boston.

    Session: Attracting Agility

  • Ray Grimmer

    Ray has been in IT leadership for over 20 years, most recently as a Platform leader at Pearson VUE.  He manages the complex suite of applications that author and conduct high stakes computer based exams.  He has spent the past 9 years at VUE pursuing successful adoption of agility practices that work for his area.  He grew up in Milwaukee, and is a graduate of the University of St. Thomas, with a double major in Quantitative Methods and Business Administration.  

    Session: A Journey Towards Stable Agile Team Delivery in a Complex Environment





People telling stories and sharing real experiences


Sessions are roughly split into three types:

  • Experience: Practitioners sharing their experiences using agile methods. 
  • Exploration: Practitioners sharing experiments that explored the edges of the status quo.
  • Adaptation: Sessions that focus on adapting existing ideas to create new practices and patterns.

The session types are rough guides to help  navigate the sessions. If you are unsure about a the content for a session, please ask a conference volunteer or email us as needed.

Speaker: Alexandre Freire Category: Exploration Session: Enabling Awesome Engineering Teams “The workplace idiosyncrasies of highly successful companies, like Google, Facebook and Netflix, suggest that culture is the great differentiator. However, despite the tantalizing example set by these innovators, too many companies still manage teams and people as if it were the 1800s, treating workers like substitutable cogs in a factory, and even these giants struggle with fostering a diverse culture. Others struggle, copying rituals like “20% time” without getting the benefits they seek. What if our industry’s working cultures changed at the same speed as do the technologies we use to develop our products and services? What would be the Cloud of creative, collaborative work or the equivalents of Microservices and Containers for how we structure teams and manage their interactions? Industrial Logic keeps itself relevant by striving to answer those questions. By focusing on Modern Agile’s four principles, we’re finding how to shape a culture that prioritizes outcomes, not outputs. We walk the talk and push boundaries by experimenting with concepts and practices like Holacracy and Anzeneering on ourselves, before sharing what really works given your context. This talk will share what we are learning through these experiments, from the very fundamentals of what a team needs to be successful, like diversity, chartering, core protocols, the responsibility principle and psychological safety, to Modern Agile engineering techniques, like continuous deployment and mob programming, that lay the groundwork for creating a space where being awesome becomes inevitable.”



Speaker: Tricia Broderick
Category: Experience
Session: The Importance of Experience

Have you ever been skeptical about something until you tried it? That is a pretty common reaction, yet, we seem to forget this when we are leading others. Tricia Broderick says that most people attempt to lecture others or simply state things like “you’re now empowered”; yet, rarely get the intended results. Join Tricia to engage first-hand in the power of using exercises to experience a key value/message. Dissect and explore interactive exercises to gain insights into self-organization, empowerment, communication, wisdom of the crowd, vulnerability, and responding to change. Leave with higher expectations and tools for helping people directly experience the power behind Agile.


Speaker: Daniel Walsh
Category: Adaptation
Session: Agile in Context – How to Improve Agile Development Using the Cynefin Framework

Have you ever wondered why some Agile or Lean concepts work well in one context and not so well in other contexts? With so many techniques, methods, and practices available… how do you decide which ones fit with the situation at hand? Agile and Lean techniques, methods, and practices are successful primarily because they are effective heuristics. Heuristics are anything that provide a plausible aid or direction in the solution of a problem. All heuristics work by exploiting the structure of an environment, so heuristics work well in some environments and less well (or not at all) in others. We need to understand why and where our methods and practices work – and where they don’t – in order to adopt, tailor, use, and improve them. Cynefin is a sensemaking framework that helps people understand their context or situation in order to take appropriate action. The Cynefin framework can be used to select heuristics appropriate for the environment (e.g. use Scrum here, and Kanban there) rather than defaulting to a single, recipe-based approach for all situations. Understanding Agile and Lean methods in context increases the chances for successful adoptions and highlights areas where new methods need to be developed or repurposed from other disciplines.



Speaker: Mike Carey
Session: The Benefits of ReST Done Right
Category: Experience

Representational State Transfer, or ReST, is an architectural paradigm first defined in 2000; yet, 17 years later, many teams and organizations still struggle with what ReST is and how to develop solid ReST services. I will walk you through the concepts and theory at the heart of ReSTful services; lead a discussion some of the practical, real-world challenges to adhering to the dogma; and provide some advice and insights from my experience trying to make it work at the world’s largest retailer. The focus of this session is Service-Oriented Architecture and API design as they relate to ReST, but I’ll also touch on team dynamics, organizational structures, and Conway’s Law. In other words, you don’t have to know how to code to get something out of the discussion.



Speaker: Steven Jaccaud
Category: Adapting
Session: Attracting Agility

We all say we want to become more agile. However, we often repel real agility by inflicting ‘Agile’ on our organizations. Let’s talk about how we can attract true agility instead; and align our agile actions with our agile intentions.



Speaker: Kevin Burns
Category: Exploration
Session: How Do We Know We’re Delivering Quality, Value, and Making a Difference?

In honor of Robert M. Pirsig’s, author of Zen and the Art of Motorcycle Maintenance, let’s have a Chautauqua on quality and value how we’re measuring it. We’re part of an AntiFrAgile organization if we’re measuring the right stuff. Are we measuring the right stuff? I’ll share some philosophy and experience to start our discussion. We’ll use a polling tool to make the discussion interactive, participatory, and allow you to share your stories and experience.


Speaker: MC Legault
Category: Experience
Session: Agile is People & Business!

This talk is centered on what’s in it for you and what’s in it for your clients. I initiated the McCafé concept at McDonald’s and will share both the development stages and collaborative drivers. It’s about understanding where the real levers of power lie – with YOU. I will step beyond traditional marketing business methods à la “Mad Men” and share what was discovered with the McCafé launch. This presentation has useful lessons about agile marketing techniques to help participants gain insight and develop important skills. It’s a fundamental shift in mindset. Instead of focusing on what you can sell, the focus is shifted to what your unique talents are. Discover more fulfillment in the process of uniting hearts and heads around your mission.



Speaker: Patrick Szalapski
Category: Adapting
Session: Tweaking Scrum

It is a mistake to leave the product decisions to the Product Owner alone. Every member of an always-improving, self-organizing Scrum team will help to make the team’s work and the product better. This highly collaborative session will have a section on prepared insights on how to tweak typical Scrum practice as learned from several years of software development on Scrum teams; then the bulk of the time will be open for your insights on how you have tweaked Scrum that you might share with the group. However, this discussion will not simply be show-and-tell time; instead, we will think through the suggestions from a product lens in order to see if the potential impact is outweighed by missing out on the benefits from “untweaked” Scrum. We will avoid dogmatic thinking but not controversy as we tweak Scrum together.


Speaker: Chris Shinkle
Category: Adaptation
Session: Using Behavioral Design to Build a Better Backlog

We make decisions every day driven by cognitive biases designed to save time and energy. These mental shortcuts serve us well. Marketers have used this knowledge to build successful marketing strategies for years. Now, armed with this knowledge, we can use it to build engaging products.

Behavioral design provides a model for thinking about forming habits and motivating users. It borrows ideas from behavioral science: the study of why people behave as they do. This design method helps identify critical user stories often missed using conventional methods. Identifying these types of stories are a must to building lasting products. They link core user needs with business outcomes. These ideas drive products such as Facebook, Instagram, and

In this talk, we’ll explore how to use behavioral design to build a better backlog. I’ll share how to use these ideas to augment your story maps and integrate into your Agile development process. You’ll leave with a framework and practicable steps you can use with your products.


Speaker: Anne Steiner
Category: Adaptation
Session: What’s in it for you, product managers?

The impetus for moving to an agile methodology used to come from the engineering department. Product people were sometimes left out but more often, drug along unwillingly or flat out refused to play. It was unclear what the product side had to gain in this whole “agility” thing. 

In this talk, Anne Steiner answers that question. Anne will share stories from her work as a product person in several companies adopting and adapting agile methods. Through real-life examples related to topics like ownership, visibility, and responsiveness to change, Anne will demonstrate what product people have to gain. 

Whether you’re working in a software, product company or more of an “IT shop,” learn how to connect with existing product people and to place them in the driver’s seat in order to enhance collaboration, fuel product learning, and create more impactful, customer experiences.



Speaker: Esra Kucukciftci
Category: Adaptation
Session: The Smart Business of the Smart Things

The internet of things is virtually disrupting every business and as the last decade showed us, it takes a lot more than connectivity to win with IoT. During our panel discussion, we’ll take a critical look at the product-first approach vs. the value-first approach for developing winning IoT solutions. Don’t miss this lively conversation and learn what it takes to develop the right product for the right buyers and transform your business with innovative IoT offerings and revenue models.


  • Scott Nelson –CTO SkyWater Technologies, CEO Reuleaux Technology
  • Mark Benson – CTO, Exosite – an IoT PaaS Company, 15 years with IoT platforms
  • Rick Erickson – Founder an EVP Agosto, a Google Cloud Partner for Google Cloud connected products.


Speaker: Lasse Koskela
Category: Adaptation
Session: GET OFF MY LAWN! The degeneration of modern agile software development.

The name “Agile” just turned sweet sixteen, Extreme Programming is about old enough to drink beer, and Scrum is graduating from college. We’ve literally practiced these methods and evolved these ideas for decades by now and that evolution has saved souls and done lots of good in the software development community across the world. We might even call it a revolution…

However, this grumpy old agilist is starting to fear that we’re throwing too many babies (agile practices) out with the bath water. Join Lasse on an exploration of how aligned our “modern” engineering practices are with the agile principles and practices on which the old guard of Scrum and XP based their processes. It might very well be that some babies should be thrown out–as long as it’s a mindful decision and not a lapse caused by us running behind the latest shiny fad.



Speaker: Dallas Hinesly and Golda Sahayam 
Category: Adapting
Session: Antifragile Leadership Practices at Whole Foods

Discuss the changes and practices that Whole Foods has made at a leadership level to encourage changes, eliminate boundaries and not just do agile, but be agile in all levels of our organization.


Speaker: Priya Senthilkumar and Ray Grimmer 
Category: Experience
Session: A Journey Towards Stable Agile Team Delivery in a Complex Environment

Delivering multiple projects with many changing teams in a complex application environment is not easy to optimize. We used to find ourselves unable to adjust plans based on evolving business priorities, and inefficiencies plagued our department. We set out to change the paradigm of our organization using several initiatives, one of which was moving away from organizing resources around projects to organizing projects around stable agile teams.

This talk will share how our approach has allowed us to improve the efficiency of development processes, adjust more nimbly to changing priorities, and deliver more predictably on business commitments.



Times Location Event
8:00-8:30 AM Memorial Hall and Ski-U-Ma Registration and Breakfast
8:30-8:50 AM Memorial Hall  Welcome & Opening Remarks
Memorial Hall Johnson Great Room Thomas Swain Room Heritage Gallery
9:00-9:50 AM
The Importance of Experience
Tricia Broderick
Agile in Context – How to Improve Agile Development Using the Cynefin Framework
Daniel Walsh
GET OFF MY LAWN! The Degeneration of Modern Agile Software Development
Lasse Koskela
Antifragile Leadership Practices at Whole Foods
Dallas and Golda
10:00-10:50 AM
The Smart Business of the Smart Things
Ryan Carlson (Panel)
Agile is People & Business!
MC Legault
The Benefits of ReST Done Right
Mike Carey
Using Behavioral Design to Build a Better B (25 mins)
Chris Shinkle
How Do We Know We’re Delivery Quality, Value, and Making a Difference? (25 mins)
Kevin Burns
11:00-11:50 AM
Attracting Agile
Steven Jaccaud
What’s in it for you, Product Mangers?
Anne Steiner
Enabling Awesome Engineering Teams
Alexandre Freire
A Journey Towards Stable Agile Team Delivery in a Complex Environment (25 mins)
Priya Senthilkumar and Ray Grimmer
Tweaking Scrum (25 mins)
Patrick Szalapski
Lunch Location
12:00-12:45 PM Memorial Hall and Ski-U-Ma
Times Location Event
12:45-1:00 PM Memorial Hall Market Place
1:15-2:45 PM Memorial Hall, Johnson Great Room, Thomas Swain Room, Heritage Gallery Open Space
2:45-3:30 PM Memorial Hall Lightening Talks
3:30-4:00 PM Memorial Hall Closing
4:00-5:00 PM Memorial Hall and Ski-U-Ma Beer-o-spective


8:00 – 8:30 Registration
8:30 – 8:50 Opening
9:00 – 12:00 Morning Sessions
12:00 – 12:45 Lunch
12:45 – 1:00 Market Place
1:15 – 2:45 Open Spaces Sessions
2:45 – 3:30 Lightning Talks
3:30 – 4:00 Closing
4:00 – 5:00 Beer-o- Spective


McNamara Alumni Center –  200 Oak St. SE, Minneapolis, Mn 55455

Code of Conduct

All attendees, speakers, sponsors, and volunteers at our conference are required to agree with and follow the code of conduct.

Agile Day Twin Cities is dedicated to providing a harassment-free conference experience for everyone, regardless of gender identity, sexual orientation, disability, physical appearance, body size, race, religion. or lack thereof. We invite all those who participate in Agile Day Twin Cities to help us create safe and positive experiences for everyone. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue.

Harassment includes offensive verbal comments including jokes and language, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention. Participants asked to stop any harassing behavior are expected to comply immediately.

No weapons will be allowed Agile Day Twin Cities events, community spaces, or in other spaces covered by the scope of this Code of Conduct. Weapons include but are not limited to guns, explosives (including fireworks), and large knives such as those used for hunting or display, as well as any other item used for the purpose of causing injury or harm to others. Anyone seen in possession of one of these items will be asked to leave immediately, and will only be allowed to return without the weapon.

If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund. If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. Conference staff will be happy to help participants contact venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at all conference venues and conference-related social events.
If an incident occurs please use the following contact information.
Conference organizers:, (612) 354-7493
Minneapolis Police Department: (612) 673-5705
Minneapolis Sexual Assault Center 24-Hour Crisis Hotline: (612) 871-5111

Harassment policy adapted from information at the Geek Feminism wiki, Citizen Code of Conduct, and StrangeLoop.